Communication, communication, communication.
It's all about communication. You cannot over-communicate with PBP.
Tell your players what you expect RE: posting frequency, tell them what you will do if hey don't meet your freq expectations ("I will boot you after 2 weeks of failing to meet X posting frequency."), tell them your expectations for their OOC communication habits (i.e. "Let me know if if you're going to be AFK for more than 3 days" (or a week or whatever you expect), tell them what you will do if they fail to meet that OOC communication standard ("I will boot you no questions asked after 1 violation of this communication standard").
Then - and this is very important - adhere to these standards yourself.
Also, Is recommend you give yourself the "forum/thread infrastructure" to support the game. I like to create an OOC Chat Thread, an OOC Resource Thread (system info), and IC Resource Thread (in-world info, maps, NPCs, etc.), a "Character Sheets" forum/thread (or have each player create a thread for their PC), but I may go overboard on this stuff...
Good luck!